{"product_id":"t-shirt-boxe-mcgregor-ufc","title":"McGregor KFC t-shirt","description":"\u003cstyle\u003e.eb-prod{font-family:inherit;color:inherit;line-height:1.75}.eb-prod h2{margin-top:2rem;margin-bottom:.6rem;font-weight:700;font-size:1.15em}.eb-prod p{margin-bottom:.9rem}.eb-prod ul{margin:.5rem 0 1rem 1.4rem}.eb-prod li{margin-bottom:.45rem}.eb-prod strong{font-weight:600}.eb-prod a{color:#0066cc;text-decoration:underline}.eb-badges{display:flex;flex-wrap:wrap;gap:.5rem;margin-bottom:1.35rem}.eb-badge{display:inline-flex;align-items:center;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.03em;padding:5px 13px;border-radius:999px;line-height:1}.eb-badge-type{background:#fff;color:#1a1a1a;border:1.5px solid #1a1a1a}.eb-cat-premium{background:#fdf6e3;color:#7a5c00;border:1.5px solid #f0c040}.eb-cat-essentielle{background:#f2f2f2;color:#444;border:1.5px solid #bbb}.eb-summary{background:#f5f0eb;border-left:4px solid #c0392b;padding:.9rem 1.1rem;border-radius:0 4px 4px 0;margin-bottom:1.75rem}.eb-summary p{margin:0}.eb-note{background:#f7f5f2;border:1px solid #e3ded6;padding:.8rem 1rem;border-radius:4px;font-size:14px;margin:1rem 0}.eb-note p{margin:0}.eb-scroll{overflow-x:auto;margin:1.25rem 0}.eb-scroll .eb-specs{margin:0;min-width:500px}.eb-specs{width:100% !important;border-collapse:collapse;margin:1.25rem 0;font-size:14px;background:#fff !important;table-layout:auto !important;display:table !important}.eb-specs thead{display:table-header-group !important}.eb-specs tbody{display:table-row-group !important}.eb-specs tr{display:table-row !important}.eb-specs th,.eb-specs td{display:table-cell !important;word-break:normal !important;overflow-wrap:normal !important;hyphens:none !important}.eb-specs th{background:#1a1a1a !important;color:#f0c040 !important;padding:9px 13px;text-align:left;font-weight:700;font-size:11px;text-transform:uppercase;white-space:nowrap}.eb-specs td{padding:9px 13px;border-bottom:1px solid #ececec;color:#333 !important;vertical-align:top;background:#fff !important}.eb-specs td:first-child{white-space:nowrap;font-weight:600}.eb-specs tbody tr:nth-child(even) td{background:#f7f5f2 !important}.eb-specs tr:last-child td{border-bottom:none}.eb-faq-item{border-bottom:1px solid #e8e8e8;padding:.9rem 0}.eb-faq-item:last-child{border-bottom:none}.eb-faq-q{font-weight:700;margin-bottom:.3rem;color:#1a1a1a}.eb-faq-a{margin:0;color:#444;line-height:1.7}\u003c\/style\u003e\u003cdiv class=\"eb-prod\"\u003e\n\u003cdiv class=\"eb-badges\"\u003e\n\u003cspan class=\"eb-badge eb-cat-premium\"\u003eWorn by McGregor\u003c\/span\u003e\u003cspan class=\"eb-badge eb-cat-essentielle\"\u003ePremium cotton\u003c\/span\u003e\u003cspan class=\"eb-badge eb-badge-type\"\u003eBlack\u003c\/span\u003e\u003cspan class=\"eb-badge eb-badge-type\"\u003eS to 4XL\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-summary\"\u003e\u003cp\u003e\u003cstrong\u003eThe essentials:\u003c\/strong\u003e \u003cstrong\u003eConor McGregor wore this tee at a UFC press conference\u003c\/strong\u003e, in front of the sponsor wall and a room full of reporters \u0026mdash; his way of saying he took none of it seriously. The artwork: the \u003cstrong\u003eKFC logo reworked\u003c\/strong\u003e, one letter changed and sunglasses added. \u003cstrong\u003ePremium cotton 180 gsm\u003c\/strong\u003e, crew neck, \u003cstrong\u003eheat transfer\u003c\/strong\u003e print. \u003cstrong\u003e7 sizes S to 4XL\u003c\/strong\u003e, \u003cstrong\u003e\u0026euro;29\u003c\/strong\u003e, free shipping.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003eOne letter changed, one pair of sunglasses added. That is all, and it is enough.\u003c\/p\u003e\n\u003cp\u003eKFC becomes UFC. The joke is so simple that everyone reads it in a second \u0026mdash; including people who do not follow MMA.\u003c\/p\u003e\n\u003ch2\u003eThe press conference as a weapon\u003c\/h2\u003e\n\u003cp\u003eThis tee was not picked at random one morning. \u003cstrong\u003eConor McGregor wore it at a UFC press conference\u003c\/strong\u003e, in front of the sponsor wall and a room full of reporters.\u003c\/p\u003e\n\u003cp\u003eYou have to understand what a press conference is in his hands. Where most fighters recite platitudes, the Irishman turned it into \u003cstrong\u003ea fight in its own right\u003c\/strong\u003e: tailored three-piece suits, prepared lines, calibrated provocation. He understood before most that a fight is sold as much as it is won, and that the promotion footage sometimes travels further than the fight itself.\u003c\/p\u003e\n\u003cp\u003eA reworked fried chicken logo, in that setting, is a \u003cstrong\u003emessage\u003c\/strong\u003e: I take none of this seriously. That is what made the artwork famous in the sport \u0026mdash; not the drawing, but the moment he wore it.\u003c\/p\u003e\n\u003cdiv class=\"eb-note\"\u003e\u003cp\u003e\u003cstrong\u003eOne difference to know:\u003c\/strong\u003e in the press conference photograph, the second image on this listing, McGregor is wearing a \u003cstrong\u003eV-neck\u003c\/strong\u003e version. The tee sold here has a \u003cstrong\u003ecrew neck\u003c\/strong\u003e. The artwork is the same, the collar is not.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eWhy the joke works\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eKFC\u003c\/strong\u003e logo is among the most recognisable in the world: an older man's face, white hair and goatee, bow tie, on a tilted red quadrilateral. You identify it without reading a single letter.\u003c\/p\u003e\n\u003cp\u003eThe artwork keeps \u003cstrong\u003eeverything\u003c\/strong\u003e: the red shape, the white keyline, the face, the position of the lettering. It changes two things only \u0026mdash; a pair of \u003cstrong\u003eblack sunglasses\u003c\/strong\u003e across the eyes, and \u003cstrong\u003eUFC\u003c\/strong\u003e in place of KFC.\u003c\/p\u003e\n\u003cp\u003eThat is the principle of a good rework: touch the minimum, and let the viewer's memory do the rest.\u003c\/p\u003e\n\u003ch2\u003eThe context: December 2015\u003c\/h2\u003e\n\u003cp\u003eThe period when McGregor turned every press conference into a show coincides with his sporting peak. On \u003cstrong\u003e12 December 2015\u003c\/strong\u003e, at UFC 194, he put Jos\u0026eacute; Aldo down in \u003cstrong\u003e13 seconds\u003c\/strong\u003e \u0026mdash; the fastest knockout in UFC title fight history. On \u003cstrong\u003e12 November 2016\u003c\/strong\u003e, at UFC 205, he became the \u003cstrong\u003efirst fighter to hold two UFC belts at the same time\u003c\/strong\u003e. That is the position from which he could afford to show up in a fast-food t-shirt.\u003c\/p\u003e\n\u003ch2\u003eWhat it looks like on\u003c\/h2\u003e\n\u003cp\u003eThree clean colours, a sharp geometric shape, heavy lettering: it is the most \u003cstrong\u003elegible at distance\u003c\/strong\u003e of the McGregor family. At ten metres \/ thirty feet, in a gym or in a photograph, the joke lands immediately.\u003c\/p\u003e\n\u003cp\u003eIt is also the only one that makes someone who has never heard of Conor McGregor smile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack\u003c\/strong\u003e is the only ground: it is where the red and white of the flat print carry at their strongest. \u003cstrong\u003ePremium cotton\u003c\/strong\u003e, crew neck, short sleeves, straight cut.\u003c\/p\u003e\n\u003cdiv class=\"eb-note\"\u003e\u003cp\u003e\u003cstrong\u003eThe detail that matters:\u003c\/strong\u003e the print is applied by \u003cstrong\u003eheat transfer\u003c\/strong\u003e onto a \u003cstrong\u003ePET\u003c\/strong\u003e film. That suits a \u003cstrong\u003ehard-edged flat print\u003c\/strong\u003e like this one best: the red stays dense and the white keyline keeps perfectly clean edges. The print stands up to wear and does not fade easily in the wash. \u003cstrong\u003eCare:\u003c\/strong\u003e machine wash at 30 \u0026deg;C \/ 86 \u0026deg;F inside out, no fabric softener, no tumble dryer, do not iron the print.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eYour size\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEuropean cut \u0026mdash; take your usual size\u003c\/strong\u003e, with no adjustment. Seven sizes, S to 4XL, all at the same price. Chest runs from about 96 cm \/ 38 in on a S to 132 cm \/ 52 in on a 4XL.\u003c\/p\u003e\n\u003ch2\u003eTechnical specification\u003c\/h2\u003e\n\u003ch2\u003eTechnical specifications\u003c\/h2\u003e\n\u003cdiv class=\"eb-scroll\"\u003e\u003ctable class=\"eb-specs\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eType\u003c\/td\u003e\n\u003ctd\u003eShort sleeve t-shirt, crew neck\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArtwork\u003c\/td\u003e\n\u003ctd\u003eReworked KFC logo: red quadrilateral, face in black sunglasses, UFC lettering\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eThree-colour vector flat print, hard edges\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlacement\u003c\/td\u003e\n\u003ctd\u003eFront panel, centred on the chest. Plain back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrinting\u003c\/td\u003e\n\u003ctd\u003eHeat transfer, PET film\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003ePremium cotton 180 gsm \/ 5.3 oz per sq yd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSizes\u003c\/td\u003e\n\u003ctd\u003eS, M, L, XL, XXL, XXXL, 4XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFit\u003c\/td\u003e\n\u003ctd\u003eStandard European, take your usual size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eMachine wash inside out at 30 \u0026deg;C \/ 86 \u0026deg;F, no tumble dryer, do not iron the print\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003e\u0026euro;29 \u0026mdash; every size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping\u003c\/td\u003e\n\u003ctd\u003eFree standard shipping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003ch2\u003eAlso worth a look\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/mcgregor-mugshot-t-shirt\" title=\"Conor McGregor mugshot t-shirt\" target=\"_blank\"\u003eMugshot\u003c\/a\u003e \u0026mdash; mock booking photograph, if you want \u003cstrong\u003ethe other joke\u003c\/strong\u003e, darker.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/mcgregor-octagon-t-shirt\" title=\"Conor McGregor octagon t-shirt\" target=\"_blank\"\u003eOctagon\u003c\/a\u003e \u0026mdash; photograph in the cage, red UFC lettering, if you want \u003cstrong\u003ethe fighter in situ\u003c\/strong\u003e, played straight.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/mcgregor-gold-king-t-shirt\" title=\"Conor McGregor gold king t-shirt\" target=\"_blank\"\u003eGold king\u003c\/a\u003e \u0026mdash; crowned bronze statue, name set vertically, if you want \u003cstrong\u003ethe most spectacular\u003c\/strong\u003e \u0026mdash; 14 shades.\u003c\/li\u003e\n\u003cli\u003eThe other UFC artworks: the \u003ca href=\"\/en\/products\/ufc-logo-t-shirt\" title=\"UFC logo t-shirt\" target=\"_blank\"\u003eUFC tee\u003c\/a\u003e, the \u003ca href=\"\/en\/products\/ufc-fighters-t-shirt\" title=\"UFC fighters t-shirt\" target=\"_blank\"\u003eUFC fighters tee\u003c\/a\u003e and the \u003ca href=\"\/en\/products\/ufc-respect-the-fight-t-shirt\" title=\"UFC Respect the Fight t-shirt\" target=\"_blank\"\u003eRespect the Fight\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eThe other fighters from the octagon: \u003ca href=\"\/en\/products\/khabib-champion-t-shirt\" title=\"Khabib Nurmagomedov t-shirt\" target=\"_blank\"\u003eKhabib Nurmagomedov\u003c\/a\u003e, \u003ca href=\"\/en\/products\/max-holloway-blessed-t-shirt\" title=\"Max Holloway Blessed t-shirt\" target=\"_blank\"\u003eMax Holloway\u003c\/a\u003e and \u003ca href=\"\/en\/products\/alex-pereira-chama-t-shirt\" title=\"Alex Pereira Chama t-shirt\" target=\"_blank\"\u003eAlex Pereira\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eThe kit: \u003ca href=\"\/en\/collections\/boxing-gloves\" title=\"Boxing gloves\" target=\"_blank\"\u003eboxing gloves\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/mma-cage\" title=\"MMA cages\" target=\"_blank\"\u003eMMA cages\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eThe full \u003ca href=\"\/en\/collections\/boxing-t-shirts\" title=\"Boxing t-shirts\" target=\"_blank\"\u003eboxing t-shirt collection\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eDid Conor McGregor actually wear this t-shirt?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eYes \u0026mdash; at a \u003cstrong\u003eUFC press conference\u003c\/strong\u003e, which is what made the artwork famous in the sport. Note that in the photograph he is wearing a \u003cstrong\u003eV-neck\u003c\/strong\u003e version; the tee sold here has a crew neck. Same artwork, different collar.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhat is on the artwork?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eThe \u003cstrong\u003eKFC logo\u003c\/strong\u003e, kept as it is: tilted red quadrilateral, white keyline, portrait of \u003cstrong\u003eColonel Sanders\u003c\/strong\u003e, white hair and goatee. Two changes only \u0026mdash; a pair of \u003cstrong\u003eblack sunglasses\u003c\/strong\u003e added across the eyes, and the letters \u003cstrong\u003eUFC\u003c\/strong\u003e in place of KFC.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eIs the face Conor McGregor?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eNo. It is the \u003cstrong\u003echaracter from the original logo\u003c\/strong\u003e, with sunglasses added. The link to the Irishman comes from elsewhere: \u003cstrong\u003ehe wore this tee at a UFC press conference\u003c\/strong\u003e.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhat is Conor McGregor's fastest knockout?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003e\u003cstrong\u003e13 seconds\u003c\/strong\u003e, against Jos\u0026eacute; Aldo, on \u003cstrong\u003e12 December 2015\u003c\/strong\u003e at UFC 194. It is the fastest knockout ever recorded in a UFC championship fight.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhy are McGregor's press conferences famous?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eBecause he turned them into \u003cstrong\u003ea fight in their own right\u003c\/strong\u003e: tailored suits, prepared lines, calibrated provocation. He understood before others that a fight is sold as much as it is won \u0026mdash; and the promotion footage sometimes travels further than the fight.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhich size should I take?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eStandard European cut: \u003cstrong\u003etake your usual size\u003c\/strong\u003e. Chest runs from about 96 cm \/ 38 in on a S to 132 cm \/ 52 in on a 4XL, in \u003cstrong\u003eblack\u003c\/strong\u003e only. Machine wash at \u003cstrong\u003e30 \u0026deg;C \/ 86 \u0026deg;F\u003c\/strong\u003e inside out, no tumble dryer, and no iron on the print.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"aspritboxe.com","offers":[{"title":"Black \/ S","offer_id":43539543949504,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.S","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":43539543982272,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.M","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":43539544015040,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.L","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":43539544047808,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.XL","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XXL","offer_id":43539544080576,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.XXL","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XXXL","offer_id":43539544113344,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.XXXL","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 4XL","offer_id":55623639794040,"sku":"TSHIRT.MCGREGOR.KFC.NOIR.4XL","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0517\/3369\/2608\/products\/s-l500.jpg?v=1679087976","url":"https:\/\/aspritboxe.com\/en\/products\/mcgregor-kfc-t-shirt","provider":"aspritboxe.com","version":"1.0","type":"link"}