{"product_id":"sweat-lonsdale-london","title":"Lonsdale London hoodie","description":"\u003cstyle\u003e.eb-prod{font-family:inherit;color:inherit;line-height:1.75}.eb-prod h2{margin-top:2rem;margin-bottom:.6rem;font-weight:700;font-size:1.15em}.eb-prod p{margin-bottom:.9rem}.eb-prod ul{margin:.5rem 0 1rem 1.4rem}.eb-prod li{margin-bottom:.45rem}.eb-prod strong{font-weight:600}.eb-prod a{color:#0066cc;text-decoration:underline}.eb-badges{display:flex;flex-wrap:wrap;gap:.5rem;margin-bottom:1.35rem}.eb-badge{display:inline-flex;align-items:center;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.03em;padding:5px 13px;border-radius:999px;line-height:1}.eb-badge-type{background:#fff;color:#1a1a1a;border:1.5px solid #1a1a1a}.eb-cat-premium{background:#fdf6e3;color:#7a5c00;border:1.5px solid #f0c040}.eb-cat-essentielle{background:#f2f2f2;color:#444;border:1.5px solid #bbb}.eb-summary{background:#f5f0eb;border-left:4px solid #c0392b;padding:.9rem 1.1rem;border-radius:0 4px 4px 0;margin-bottom:1.75rem}.eb-summary p{margin:0}.eb-note{background:#f7f5f2;border:1px solid #e3ded6;padding:.8rem 1rem;border-radius:4px;font-size:14px;margin:1rem 0}.eb-note p{margin:0}.eb-scroll{overflow-x:auto;margin:1.25rem 0}.eb-scroll .eb-specs{margin:0;min-width:500px}.eb-specs{width:100% !important;border-collapse:collapse;margin:1.25rem 0;font-size:14px;background:#fff !important;table-layout:auto !important;display:table !important}.eb-specs thead{display:table-header-group !important}.eb-specs tbody{display:table-row-group !important}.eb-specs tr{display:table-row !important}.eb-specs th,.eb-specs td{display:table-cell !important;word-break:normal !important;overflow-wrap:normal !important;hyphens:none !important}.eb-specs th{background:#1a1a1a !important;color:#f0c040 !important;padding:9px 13px;text-align:left;font-weight:700;font-size:11px;text-transform:uppercase;white-space:nowrap}.eb-specs td{padding:9px 13px;border-bottom:1px solid #ececec;color:#333 !important;vertical-align:top;background:#fff !important}.eb-specs td:first-child{white-space:nowrap;font-weight:600}.eb-specs tbody tr:nth-child(even) td{background:#f7f5f2 !important}.eb-specs tr:last-child td{border-bottom:none}.eb-faq-item{border-bottom:1px solid #e8e8e8;padding:.9rem 0}.eb-faq-item:last-child{border-bottom:none}.eb-faq-q{font-weight:700;margin-bottom:.3rem;color:#1a1a1a}.eb-faq-a{margin:0;color:#444;line-height:1.7}\u003c\/style\u003e\u003cdiv class=\"eb-prod\"\u003e\n\u003cdiv class=\"eb-badges\"\u003e\n\u003cspan class=\"eb-badge eb-cat-premium\"\u003eFounded 1960\u003c\/span\u003e\u003cspan class=\"eb-badge eb-badge-type\"\u003e16 combinations\u003c\/span\u003e\u003cspan class=\"eb-badge eb-badge-type\"\u003eS to XXXL\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-summary\"\u003e\u003cp\u003e\u003cstrong\u003eThe essentials:\u003c\/strong\u003e \u003cstrong\u003ethe brand takes its name from a 1909 belt\u003c\/strong\u003e, the oldest in British boxing \u0026mdash; not from its founder. Lion emblem, arched LONSDALE, LONDON, across a third of the chest width. Every shade comes with either a white or a black logo, so you choose the contrast independently of the colour. \u003cstrong\u003e16 combinations\u003c\/strong\u003e, \u003cstrong\u003e6 sizes from S to XXXL\u003c\/strong\u003e, \u003cstrong\u003eEuropean cut \u0026mdash; take your usual size\u003c\/strong\u003e. \u003cstrong\u003e\u0026euro;39\u003c\/strong\u003e, free standard shipping.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eThe name came from a belt, not from the founder\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBernard Hart\u003c\/strong\u003e, a professional boxer turned equipment maker, started the brand in London in \u003cstrong\u003e1960\u003c\/strong\u003e. He did not put his own name on it: he asked the seventh Earl of Lonsdale for permission to use the family name instead.\u003c\/p\u003e\n\u003cp\u003eWhy that name? Because in \u003cstrong\u003e1909\u003c\/strong\u003e, \u003cstrong\u003eHugh Lowther, fifth Earl of Lonsdale\u003c\/strong\u003e, had created the \u003cstrong\u003eLonsdale Belt\u003c\/strong\u003e \u0026mdash; the oldest championship belt in British boxing, still awarded today. Win it outright three times and you keep it for life.\u003c\/p\u003e\n\u003cp\u003eLonsdale went on to supply \u003cstrong\u003eMuhammad Ali from 1963\u003c\/strong\u003e, then \u003cstrong\u003eMike Tyson\u003c\/strong\u003e in the 1980s. The lion has been on the logo from the start.\u003c\/p\u003e\n\u003ch2\u003eThe artwork\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003elion\u003c\/strong\u003e, in profile with a forepaw raised, sits at the top of the block. Below it, \u003cstrong\u003eLONSDALE\u003c\/strong\u003e in heavy serif capitals \u003cstrong\u003earched\u003c\/strong\u003e, the curve leaving a gap where \u003cstrong\u003eLONDON\u003c\/strong\u003e is set in small type.\u003c\/p\u003e\n\u003cp\u003eThe print is single-colour and switches with the body: white logo on the deep shades, black logo on the light ones. The block covers about a third of the chest width. Plain back.\u003c\/p\u003e\n\u003ch2\u003eThe garment\u003c\/h2\u003e\n\u003cp\u003eLined hood with a \u003cstrong\u003edrawcord\u003c\/strong\u003e, front \u003cstrong\u003ekangaroo pocket\u003c\/strong\u003e, \u003cstrong\u003eribbed\u003c\/strong\u003e cuffs and hem. Straight cut, set-in long sleeves.\u003c\/p\u003e\n\u003ch2\u003eTechnical specification\u003c\/h2\u003e\n\u003ch2\u003eTechnical specifications\u003c\/h2\u003e\n\u003cdiv class=\"eb-scroll\"\u003e\u003ctable class=\"eb-specs\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eType\u003c\/td\u003e\n\u003ctd\u003ePullover hoodie, long sleeves, straight cut\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eLonsdale London, founded 1960\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArtwork\u003c\/td\u003e\n\u003ctd\u003eLion emblem, LONSDALE in capitals, LONDON on a band\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlacement\u003c\/td\u003e\n\u003ctd\u003eFront, high on the chest. Plain back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogo colour\u003c\/td\u003e\n\u003ctd\u003eWhite or black depending on the body colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDetails\u003c\/td\u003e\n\u003ctd\u003eDrawcord hood, kangaroo pocket, ribbed cuffs and hem\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint method\u003c\/td\u003e\n\u003ctd\u003eHeat transfer, PET film\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFabric\u003c\/td\u003e\n\u003ctd\u003ePolyester, approx. 400 g\/m\u0026sup2; \/ 11.8 oz per sq yd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColourways\u003c\/td\u003e\n\u003ctd\u003e16 combinations: red, white, black, light grey, dark grey, pink, orange, blue, navy, khaki, yellow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSizes\u003c\/td\u003e\n\u003ctd\u003eS, M, L, XL, XXL, XXXL (3XL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFit\u003c\/td\u003e\n\u003ctd\u003eEuropean cut, take your usual size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eMachine wash 30 \u0026deg;C \/ 86 \u0026deg;F inside out, no tumble dryer, do not iron the print\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003e\u0026euro;39, every colourway and every size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping\u003c\/td\u003e\n\u003ctd\u003eFree standard shipping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"eb-note\"\u003e\u003cp\u003e\u003cstrong\u003eOur advice:\u003c\/strong\u003e sixteen combinations is not sixteen colours: each body shade comes with either a \u003cstrong\u003ewhite logo or a black one\u003c\/strong\u003e. The contrast changes everything \u0026mdash; white to make it carry across a room, black for something quieter. The \u003ca href=\"\/en\/products\/lonsdale-london-t-shirt\" title=\"Lonsdale London t-shirt\" target=\"_blank\"\u003eLonsdale London t-shirt\u003c\/a\u003e carries the same emblem.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eYour size\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEuropean cut \u0026mdash; take your usual size\u003c\/strong\u003e, with no Asian sizing conversion to apply. Six sizes, \u003cstrong\u003eS to XXXL\u003c\/strong\u003e, at one price. Worn over training kit, go one size up.\u003c\/p\u003e\n\u003ch2\u003eYou may also like\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/lonsdale-half-zip-hoodie\" title=\"Lonsdale half zip hoodie\" target=\"_blank\"\u003eLonsdale half zip hoodie\u003c\/a\u003e \u0026mdash; twin diagonal half zips and a stand collar, if you want to open the neck without taking the hoodie off.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/lonsdale-chevron-hoodie\" title=\"Lonsdale chevron hoodie\" target=\"_blank\"\u003eLonsdale chevron hoodie\u003c\/a\u003e \u0026mdash; a chevron shoulder panel, if you want a two-tone sportswear build.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/lonsdale-hoodie-and-joggers\" title=\"Lonsdale hoodie and joggers\" target=\"_blank\"\u003eLonsdale hoodie and joggers\u003c\/a\u003e \u0026mdash; both pieces matched, in a men\u0026rsquo;s or women\u0026rsquo;s cut, if you want the full set.\u003c\/li\u003e\n\u003cli\u003eFor training: \u003ca href=\"\/en\/collections\/boxing-gloves\" title=\"Boxing gloves\" target=\"_blank\"\u003eboxing gloves\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/punching-bags\" title=\"Punching bags\" target=\"_blank\"\u003epunching bags\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eThe full \u003ca href=\"\/en\/collections\/boxing-hoodies\" title=\"Boxing hoodies\" target=\"_blank\"\u003eboxing hoodie collection\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhat is the Lonsdale Belt?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eThe \u003cstrong\u003eoldest championship belt in British boxing\u003c\/strong\u003e, created in \u003cstrong\u003e1909\u003c\/strong\u003e by Hugh Lowther, fifth Earl of Lonsdale, and still awarded today. A fighter who wins it outright three times keeps it for life. The brand takes its name from that belt, not from its founder.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhat size hoodie should I order?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003e\u003cstrong\u003eEuropean cut \u0026mdash; take your usual size\u003c\/strong\u003e, with no conversion to apply. Six sizes, \u003cstrong\u003eS to XXXL\u003c\/strong\u003e, at the same price on every combination.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWho founded Lonsdale?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003e\u003cstrong\u003eBernard Hart\u003c\/strong\u003e, a professional boxer turned equipment maker, in London in \u003cstrong\u003e1960\u003c\/strong\u003e. The brand supplied \u003cstrong\u003eMuhammad Ali from 1963\u003c\/strong\u003e and \u003cstrong\u003eMike Tyson\u003c\/strong\u003e in the 1980s.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eHow many colours does it come in?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003e\u003cstrong\u003eSixteen combinations\u003c\/strong\u003e: eleven body shades, most available with either a \u003cstrong\u003ewhite or a black logo\u003c\/strong\u003e. You choose in the Colour selector.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhat does the Lonsdale lion stand for?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eIt has been the brand emblem from the start, a \u003cstrong\u003elion in profile with a forepaw raised\u003c\/strong\u003e. On this hoodie it sits above the lettering.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eHow do you wash a printed hoodie?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eThe artwork is applied by \u003cstrong\u003eheat transfer on PET film\u003c\/strong\u003e. Machine wash at \u003cstrong\u003e30 \u0026deg;C \/ 86 \u0026deg;F inside out\u003c\/strong\u003e, no tumble dryer, and keep the iron off the print.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"aspritboxe.com","offers":[{"title":"Red, white logo \/ S","offer_id":43773073293504,"sku":"SWEAT.LONSDALE.LONDON.ROUGE.BLANC.S","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Red, white logo \/ M","offer_id":43773073817792,"sku":"SWEAT.LONSDALE.LONDON.ROUGE.BLANC.M","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Red, white logo \/ L","offer_id":43773074342080,"sku":"SWEAT.LONSDALE.LONDON.ROUGE.BLANC.L","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Red, white logo \/ XL","offer_id":43773074866368,"sku":"SWEAT.LONSDALE.LONDON.ROUGE.BLANC.XL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Red, white logo \/ XXL","offer_id":43773075390656,"sku":"SWEAT.LONSDALE.LONDON.ROUGE.BLANC.XXL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Red, white logo \/ XXXL","offer_id":43773075914944,"sku":"SWEAT.LONSDALE.LONDON.ROUGE.BLANC.XXXL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"White, black logo \/ S","offer_id":43773072965824,"sku":"SWEAT.LONSDALE.LONDON.BLANC.NOIR.S","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"White, black logo \/ M","offer_id":43773073490112,"sku":"SWEAT.LONSDALE.LONDON.BLANC.NOIR.M","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"White, black logo \/ L","offer_id":43773074014400,"sku":"SWEAT.LONSDALE.LONDON.BLANC.NOIR.L","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"White, black logo \/ XL","offer_id":43773074538688,"sku":"SWEAT.LONSDALE.LONDON.BLANC.NOIR.XL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"White, black logo \/ XXL","offer_id":43773075062976,"sku":"SWEAT.LONSDALE.LONDON.BLANC.NOIR.XXL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"White, black logo \/ XXXL","offer_id":43773075587264,"sku":"SWEAT.LONSDALE.LONDON.BLANC.NOIR.XXXL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Black, white logo \/ S","offer_id":43773073031360,"sku":"SWEAT.LONSDALE.LONDON.NOIR.BLANC.S","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Black, white logo \/ M","offer_id":43773073555648,"sku":"SWEAT.LONSDALE.LONDON.NOIR.BLANC.M","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Black, white logo \/ L","offer_id":43773074079936,"sku":"SWEAT.LONSDALE.LONDON.NOIR.BLANC.L","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Black, white logo \/ XL","offer_id":43773074604224,"sku":"SWEAT.LONSDALE.LONDON.NOIR.BLANC.XL","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Black, white logo \/ 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