{"product_id":"t-shirt-golden-boy-promotions","title":"Golden Boy Promotions tee","description":"\u003cstyle\u003e.eb-prod{font-family:inherit;color:inherit;line-height:1.75}.eb-prod h2{margin-top:2rem;margin-bottom:.6rem;font-weight:700;font-size:1.15em}.eb-prod p{margin-bottom:.9rem}.eb-prod ul{margin:.5rem 0 1rem 1.4rem}.eb-prod li{margin-bottom:.45rem}.eb-prod strong{font-weight:600}.eb-prod a{color:#0066cc;text-decoration:underline}.eb-badges{display:flex;flex-wrap:wrap;gap:.5rem;margin-bottom:1.35rem}.eb-badge{display:inline-flex;align-items:center;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.03em;padding:5px 13px;border-radius:999px;line-height:1}.eb-badge-type{background:#fff;color:#1a1a1a;border:1.5px solid #1a1a1a}.eb-cat-premium{background:#fdf6e3;color:#7a5c00;border:1.5px solid #f0c040}.eb-cat-essentielle{background:#f2f2f2;color:#444;border:1.5px solid #bbb}.eb-summary{background:#f5f0eb;border-left:4px solid #c0392b;padding:.9rem 1.1rem;border-radius:0 4px 4px 0;margin-bottom:1.75rem}.eb-summary p{margin:0}.eb-note{background:#f7f5f2;border:1px solid #e3ded6;padding:.8rem 1rem;border-radius:4px;font-size:14px;margin:1rem 0}.eb-note p{margin:0}.eb-scroll{overflow-x:auto;margin:1.25rem 0}.eb-scroll .eb-specs{margin:0;min-width:500px}.eb-specs{width:100% !important;border-collapse:collapse;margin:1.25rem 0;font-size:14px;background:#fff !important;table-layout:auto !important;display:table !important}.eb-specs thead{display:table-header-group !important}.eb-specs tbody{display:table-row-group !important}.eb-specs tr{display:table-row !important}.eb-specs th,.eb-specs td{display:table-cell !important;word-break:normal !important;overflow-wrap:normal !important;hyphens:none !important}.eb-specs th{background:#1a1a1a !important;color:#f0c040 !important;padding:9px 13px;text-align:left;font-weight:700;font-size:11px;text-transform:uppercase;white-space:nowrap}.eb-specs td{padding:9px 13px;border-bottom:1px solid #ececec;color:#333 !important;vertical-align:top;background:#fff !important}.eb-specs td:first-child{white-space:nowrap;font-weight:600}.eb-specs tbody tr:nth-child(even) td{background:#f7f5f2 !important}.eb-specs tr:last-child td{border-bottom:none}.eb-faq-item{border-bottom:1px solid #e8e8e8;padding:.9rem 0}.eb-faq-item:last-child{border-bottom:none}.eb-faq-q{font-weight:700;margin-bottom:.3rem;color:#1a1a1a}.eb-faq-a{margin:0;color:#444;line-height:1.7}\u003c\/style\u003e\u003cdiv class=\"eb-prod\"\u003e\n\u003cdiv class=\"eb-badges\"\u003e\n\u003cspan class=\"eb-badge eb-cat-premium\"\u003eGolden Boy logo\u003c\/span\u003e\u003cspan class=\"eb-badge eb-cat-essentielle\"\u003ePremium cotton\u003c\/span\u003e\u003cspan class=\"eb-badge eb-badge-type\"\u003eWhite\u003c\/span\u003e\u003cspan class=\"eb-badge eb-badge-type\"\u003eS to 4XL\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-summary\"\u003e\u003cp\u003e\u003cstrong\u003eThe essentials:\u003c\/strong\u003e an Olympic gold medal promised to his mother in 1992, then in 2002 the rare move of a fighter who \u003cstrong\u003efounds his own promotional company\u003c\/strong\u003e to get to the side of the table where contracts are signed. This tee carries Oscar De La Hoya's \u003cstrong\u003eGOLDEN BOY\u003c\/strong\u003e logo. \u003cstrong\u003ePremium cotton 180 gsm\u003c\/strong\u003e in white, \u003cstrong\u003eheat transfer\u003c\/strong\u003e print. \u003cstrong\u003e7 sizes S to 4XL\u003c\/strong\u003e, \u003cstrong\u003e\u0026euro;29\u003c\/strong\u003e, free shipping.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003eThis is not a tee with a fighter's face on it. It is the \u003cstrong\u003elogo of a boxing company\u003c\/strong\u003e \u0026mdash; and not just any one.\u003c\/p\u003e\n\u003cp\u003eWearing it states a camp rather than a champion.\u003c\/p\u003e\n\u003ch2\u003eA medal promised to his mother\u003c\/h2\u003e\n\u003cp\u003eThe nickname belongs to \u003cstrong\u003eOscar De La Hoya\u003c\/strong\u003e. He earned it at the \u003cstrong\u003e1992 Barcelona Olympics\u003c\/strong\u003e: at nineteen, he brought back the only American boxing gold of those Games.\u003c\/p\u003e\n\u003cp\u003eWhat made that win famous went beyond the result. His mother had died of cancer two years earlier; he had promised her the medal. He stepped onto the podium and dedicated it to her. The country had its \u003cstrong\u003eGolden Boy\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe fighter who crossed to the other side of the table\u003c\/h2\u003e\n\u003cp\u003eTen years later, in \u003cstrong\u003e2002\u003c\/strong\u003e, he founded \u003cstrong\u003eGolden Boy Promotions\u003c\/strong\u003e. The move is rare: boxing is a sport where promoters have almost never been fighters.\u003c\/p\u003e\n\u003cp\u003eThat is structural. Historically a boxer signs contracts drafted by other people, fights for purses set by other people, and watches the larger share of the revenue go elsewhere. Plenty of champions have ended up broke after fights that generated fortunes.\u003c\/p\u003e\n\u003cp\u003eBy building his own company, De La Hoya moved a fighter to the side where contracts are signed \u0026mdash; and the company went on to promote some of the biggest names of its generation, \u003cstrong\u003eCanelo \u0026Aacute;lvarez\u003c\/strong\u003e among them.\u003c\/p\u003e\n\u003cp\u003eThat is what this logo says: \u003cstrong\u003enot only winning in the ring, but taking back control of the business\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhat it looks like on\u003c\/h2\u003e\n\u003cp\u003eThe words sit on two lines in \u003cstrong\u003every heavy black capitals\u003c\/strong\u003e, closed top and bottom by two \u003cstrong\u003egold bars\u003c\/strong\u003e that frame the block like a crest. At the centre of BOY, the O is replaced by a \u003cstrong\u003egold ring\u003c\/strong\u003e holding a \u003cstrong\u003esilhouette of a boxer in guard\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe gold is an \u003cstrong\u003eaged, matte gold\u003c\/strong\u003e, with no shine: that is what keeps it out of flashy territory and gives the block the look of an engraved plate rather than a glossy logo.\u003c\/p\u003e\n\u003cp\u003eThree values only \u0026mdash; deep black, aged gold, the white of the tee. The result reads at ten metres \/ thirty feet while staying restrained up close. This is the boxing tee that goes into town without looking like a sports jersey. \u003cstrong\u003eWhite\u003c\/strong\u003e is the only colourway: the black lettering and the gold only take their full strength on a light ground.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium cotton\u003c\/strong\u003e, crew neck, short sleeves, straight cut. Plain back.\u003c\/p\u003e\n\u003cdiv class=\"eb-note\"\u003e\u003cp\u003e\u003cstrong\u003eThe detail that matters:\u003c\/strong\u003e the print is applied by \u003cstrong\u003eheat transfer\u003c\/strong\u003e onto a \u003cstrong\u003ePET\u003c\/strong\u003e film. That is decisive here: the \u003cstrong\u003eboxer's silhouette\u003c\/strong\u003e fits inside the thickness of a letter, and the process keeps it clean instead of closing it into a blot. The print stands up to wear and does not fade easily in the wash. \u003cstrong\u003eCare:\u003c\/strong\u003e machine wash at 30 \u0026deg;C \/ 86 \u0026deg;F inside out, no fabric softener, no tumble dryer, do not iron the print. Wash the \u003cstrong\u003ewhite\u003c\/strong\u003e on its own for the first few washes.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eOscar De La Hoya in four markers\u003c\/h2\u003e\n\u003cdiv class=\"eb-scroll\"\u003e\u003ctable class=\"eb-specs\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMarker\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e1992\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOlympic gold in Barcelona, at nineteen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eThe nickname\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eThe Golden Boy, born from that medal dedicated to his mother\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDivisions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWorld titles won across several weight classes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2002\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGolden Boy Promotions founded, a fighter turned promoter\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003ch2\u003eYour size\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEuropean cut \u0026mdash; take your usual size\u003c\/strong\u003e, with no adjustment. Seven sizes, S to 4XL, all at the same price. Chest runs from about 96 cm \/ 38 in on a S to 132 cm \/ 52 in on a 4XL.\u003c\/p\u003e\n\u003ch2\u003eTechnical specification\u003c\/h2\u003e\n\u003ch2\u003eTechnical specifications\u003c\/h2\u003e\n\u003cdiv class=\"eb-scroll\"\u003e\u003ctable class=\"eb-specs\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eType\u003c\/td\u003e\n\u003ctd\u003eShort sleeve t-shirt, crew neck\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eGolden Boy Promotions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArtwork\u003c\/td\u003e\n\u003ctd\u003eGolden Boy logo: framed lettering, boxer in guard inside the ring of the O\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePalette\u003c\/td\u003e\n\u003ctd\u003eBlack and aged gold on a white ground\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlacement\u003c\/td\u003e\n\u003ctd\u003eFront panel, centred on the chest. Plain back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrinting\u003c\/td\u003e\n\u003ctd\u003eHeat transfer, PET film\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003ePremium cotton 180 gsm \/ 5.3 oz per sq yd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSizes\u003c\/td\u003e\n\u003ctd\u003eS, M, L, XL, XXL, XXXL, 4XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFit\u003c\/td\u003e\n\u003ctd\u003eStandard European, take your usual size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eMachine wash inside out at 30 \u0026deg;C \/ 86 \u0026deg;F, no tumble dryer, do not iron the print\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003e\u0026euro;29 \u0026mdash; every size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping\u003c\/td\u003e\n\u003ctd\u003eFree standard shipping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003ch2\u003eAlso worth a look\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/winning-t-shirt\" title=\"Winning t-shirt\" target=\"_blank\"\u003eWinning\u003c\/a\u003e \u0026mdash; Japan, 1937, oval logo, if you want \u003cstrong\u003ethe most restrained\u003c\/strong\u003e and the widest choice \u0026mdash; 15 shades.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/rival-boxing-t-shirt\" title=\"Rival boxing t-shirt\" target=\"_blank\"\u003eRival\u003c\/a\u003e \u0026mdash; Canada, symmetrical emblem, if you want \u003cstrong\u003ethe technical brand\u003c\/strong\u003e and a more graphic mark.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/venum-t-shirt\" title=\"Venum t-shirt\" target=\"_blank\"\u003eVenum\u003c\/a\u003e \u0026mdash; France, snake head, if you want \u003cstrong\u003ethe MMA world\u003c\/strong\u003e and a logo on the sleeve.\u003c\/li\u003e\n\u003cli\u003eThe fighter his company promoted: the \u003ca href=\"\/en\/products\/canelo-alvarez-gold-t-shirt\" title=\"Canelo Alvarez gold t-shirt\" target=\"_blank\"\u003eCanelo \u0026Aacute;lvarez gold crest\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eThe other champions: the \u003ca href=\"\/en\/products\/floyd-mayweather-t-shirt\" title=\"Floyd Mayweather t-shirt\" target=\"_blank\"\u003eFloyd Mayweather tee\u003c\/a\u003e and the \u003ca href=\"\/en\/products\/muhammad-ali-minimal-t-shirt\" title=\"Muhammad Ali minimal tee\" target=\"_blank\"\u003eMuhammad Ali minimal\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eIn the same palette: our black and gold \u003ca href=\"\/en\/collections\/boxing-gloves\" title=\"Boxing gloves\" target=\"_blank\"\u003eboxing gloves\u003c\/a\u003e and our \u003ca href=\"\/en\/collections\/boxing-championship-belts\" title=\"Boxing championship belts\" target=\"_blank\"\u003echampionship belts\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eThe full \u003ca href=\"\/en\/collections\/boxing-t-shirts\" title=\"Boxing t-shirts\" target=\"_blank\"\u003eboxing t-shirt collection\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhat is Golden Boy Promotions?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eA boxing promotional company founded in \u003cstrong\u003e2002 by Oscar De La Hoya\u003c\/strong\u003e. It stages fights and manages a stable of boxers \u0026mdash; it promoted \u003cstrong\u003eCanelo \u0026Aacute;lvarez\u003c\/strong\u003e, among others.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhere does the Golden Boy nickname come from?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eFrom the \u003cstrong\u003eOlympic gold medal\u003c\/strong\u003e Oscar De La Hoya won in \u003cstrong\u003eBarcelona in 1992\u003c\/strong\u003e, at nineteen. He had promised it to his mother, who had died of cancer two years earlier, and dedicated it to her on the podium.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhy is it rare for a boxer to become a promoter?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eBecause the two jobs have historically been separate. A fighter signs contracts drafted by other people and fights for purses set by other people \u0026mdash; plenty of champions have ended up broke after fights that generated fortunes. By founding his own company, De La Hoya moved a fighter to the side where contracts are signed.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eDoes it come in other colours?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003e\u003cstrong\u003eWhite\u003c\/strong\u003e only: the black lettering and the aged gold take their full strength on a light ground.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eHow is the artwork applied?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eBy \u003cstrong\u003eheat transfer\u003c\/strong\u003e onto a \u003cstrong\u003ePET\u003c\/strong\u003e film, a different process from direct digital printing. It keeps the boxer's silhouette clean where it fits inside the thickness of a letter, and \u003cstrong\u003estands up to wear\u003c\/strong\u003e without fading easily in the wash.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eb-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n\u003cp class=\"eb-faq-q\" itemprop=\"name\"\u003eWhich size should I take?\u003c\/p\u003e\n\u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\u003cp class=\"eb-faq-a\" itemprop=\"text\"\u003eStandard European cut: \u003cstrong\u003etake your usual size\u003c\/strong\u003e. Seven sizes, \u003cstrong\u003eS to 4XL\u003c\/strong\u003e, with the chest running from about 96 cm \/ 38 in to 132 cm \/ 52 in.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"aspritboxe.com","offers":[{"title":"White \/ S","offer_id":44756904575168,"sku":"TSHIRT.GOLDEN.BOY.BLANC.S","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":44756904542400,"sku":"TSHIRT.GOLDEN.BOY.BLANC.M","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":44756904444096,"sku":"TSHIRT.GOLDEN.BOY.BLANC.L","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":44756904411328,"sku":"TSHIRT.GOLDEN.BOY.BLANC.XL","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XXL","offer_id":44756904509632,"sku":"TSHIRT.GOLDEN.BOY.BLANC.XXL","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XXXL","offer_id":44756904476864,"sku":"TSHIRT.GOLDEN.BOY.BLANC.XXXL","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 4XL","offer_id":44756904640704,"sku":"TSHIRT.GOLDEN.BOY.BLANC.4XL","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0517\/3369\/2608\/files\/T-shirtGoldenBoy.jpg?v=1711994310","url":"https:\/\/aspritboxe.com\/en\/products\/golden-boy-promotions-t-shirt","provider":"aspritboxe.com","version":"1.0","type":"link"}